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How To Generate 5x More Money....using The Hidden Power Of Email
By Scott Klarenbach, Sat Dec 10th
Effective Email Marketing is the only way to do business on theInternet. But, most people have no idea what that means. Theyonly have a rehashed version of what has been repeated thousandsof times all over the net. Well, we're about to settle all ofthe myths here, to uncover a can't lose email stategy toANIHALATE your competition. I'll show you what I mean by giving you an example... Let's say you're selling fishing rods. No matter how good yourwebsite is, there is no way that you should advertise the link.Yes, you read that right! Because like most people, if you sendthe people straight to your website, all you can do is hope thatthey buy. If you're lucky, they'll leave you their email address.
Well, let's say 200 went there. (the number doesn't matter- asyou'll soon see.) At an average of just under 2% conversion(industry standard) 4 people bought your fishing rod. Great! Ifyou sold the thing for $30/each, then you just made $120 on anad that maybe only cost you $90. The amateur thinks at thispoint "I'm in the money." This is the type of marketing that is destroying your business. What do I mean by that? Well, you just made $30. ($120-$90 --forthe sake of the lesson, we'll forget about the cost ofmanufacturing and shipping the fishing rods) Now, next week, what do you have to do in order to make thatsame $30 again? You have to write and pay for another ad. Ifeverything goes the same (and it might not!!) you'll earnanother $30. But are you starting to see a problem here? Every week, you are not making 4 sales, you are losing 196. You spent your hard earned time and money to write an effectivead, you designed a good headline, you set up a well writtenpresentation, and after that, you threw 196 people away likethey were garbage! Every lead you generate from advertisingcosts you money, and each lead is worth its weight in Gold! You have to use email to stay in constant contact with yourleads for many reasons. (if you know these, keep reading- itgets better.) #1. You may have to contact a lead multiple times in order toget a sale. So, out of those 196 people that you'll never seeagain, a lot of them were potential sales that you let slipthrough your fingers. #2. If you keep all of your leads that you generate, over timeyou will have the most valuable thing on the planet for amarketer - a unique mailing list. Now, why is a mailing list so important? Well, instead of havingto re-advertise every time you want to sell another fishing rod,you can just do a Free mailing to your list, and you are just aslikely (probably more) to generate sales. Plus, a mailing listis good for a lot of other reasons. Ever heard of a backend?This is when you sell your customer one product and then overtime after you are in communication with them, you sell them amuch more expensive product. Now, it is hard to sell somebody something high-priced right outthe gate. So, if you build repore with them over time, each andevery lead you have could be worth thousands of dollars inadditional products. Now, I can here you saying "But Scott, we
already know this. Ioffer my traffic a newsletter (or something) every chance I get.I even have pop-up windows after they leave to try one last timeto capture their email..." This is the point you're missing in your advertising... Why send them to your website at all to begin with? Youshouldn't advertise a link to your website. Have your prospectssend an email to your autoresponder system, and then have thesystem send out the website address. This ensures that everysingle person who responds to your ad will be forever in yourmailing list until they either buy from you or opt off the list. Now, lets clear something up. If you want to get someone's emailaddress these days, you have to offer them something of value inorder to get it. A free course for example :-) They may haveclicked on your website out of curiosity, but nobody is going togive you their email address unless you convince them that youhave something of value. If what you have for them really is of value, your sales can goup by 1000% just by doing email marketing. And, if you don't getthe sale the first time, you can followup with your clients anunlimited amount of times until you do. So, let's review. This time around, you advertise your fishingrod the same as always. But, now you're savvy enough to know notto just send people to your website. You advertise a FREE reportentitled "How to Catch 450% More Fish your First time out using5 Simple Techniques." You can compile these reports from freeinformation located all over the Internet, and once you have it,it costs you nothing to give away. Plus... your report willbasically reinforce the idea that your is the bestone on the market. Now, 200 respond to your autoresponder to get the Free Report.You send them the Free report, with a link to your website, andyou load the report with reasons why your rod is superior. (thereport can't just be a sales letter though. If you don't providegood info, your client will feel cheated.) Now, because of theinformative report, out of 200 people that responded, 4 buy.Well, hey, that's no better. But, much more important, is thatyou now have the email addresses of all 200 people. (most people don't buy until the 5th followup.) So, instead of blindly HOPING they'd subscribe to your fishingnewsletter at your site, you left them no choice. The only waythey can get what they want is to subscribe right away. Everyweek or month you send them another interesting fishing article. The article has to be somewhat useful, and nothing says ifyou're giving useful info, that you can't plug your product.Over the course of the next 2-3 months, an additional 20 peoplesignup for your fishing rod. Now, that's 5X more people than thefirst time - and you still have their email address. You can sell these people new products as they come available,without having to readvertise. So not only are you increasingyour overall sales, but you are building an exclusive mailinglist that will one day allow you to stop advertisingaltogether!! About the author:Scott Klarenbach This article is from the award-winning InternetWarrior Course designed to show you every secret marketingtactic available. enrollme@theinternetwarrior.com
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