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Skyrocket Website Traffic With "opt"
By Jim Edwards, Sat Dec 10th
If you are looking for an immediate increase in your websitetraffic, and you don't want to shell out a lot of money forpay-per-click search engines, I'll let you in on a secret thathas helped me make many sales and build large lists very quicklywith zero cash up-front: it's called "OPT" (Other People'sTraffic). Other website operators have the targeted website visitors youneed right now - you just have to convince them to funnel someof it your way. Your mission is to find people who can refer youtheir traffic either for a percentage of the sale, a flat fee, atrade for services, or on a per- click basis. NOTE: I prefer to pay people a big percentage of the sale - asmuch as 50% - because it has the lowest risk for me as themerchant. I only pay when a sale is made and, therefore, I makeit well worth someone's while to work with me. That's the wholeidea behind a successful affiliate program.
The quickest way to find people who can refer you traffic is totake inventory of whom you know. Who operates a site drawing thetype of visitors you need? For example, if you have a website that sells lures,then you want to find ezines, websites, and discussion groupsdealing with rods, tackle boxes, fish hooks, fishingtrips, supplies, etc. Get the picture? Once you have exhausted the list of people you know, go to thesearch engines and do a search for the keywords that would bringtargeted traffic to your site. Make a list of the websites thatrank well in those searches and approach those individuals withrelated, but non-competing sites about a traffic deal. To continue the above example, that means go to the searchengines and do searches for "fishing rods", "fishing trips" andrelated keywords to your site to find others who already havethe traffic you need, but who don't directly compete with you. Try to work all your agreements on a traffic trade or per- salebasis first so you won't have to pay any cash out of pocketuntil after a sale is made. If you don't have any traffic to trade, or they don't want toget paid by the sale only, then you should negotiate a per-clickor per-signup deal. Paying by the click or by the signup means you only pay when avisitor comes to your site or signs up to receive yournewsletter or other information. With this structure you onlypay for performance and don't waste any money on advertisingthat doesn't directly result in bringing visitors to your site. You have
3 main choices for funneling another site's traffic toyours: endorsed mailings, pop-up windows, and link trades. 1. Endorsed Mailings Endorsed mailings are by far the best way to funnel traffic fromanother site. A well-written endorsement letter by a websiteoperator who already has a relationship with people who can buyfrom you is often worth its weight in gold. An effectiveendorsed mailing can result in traffic, sales, and money in yourpocket within just a few hours of sending it. 2. Pop-Up Windows Focused "pop-up" windows represent the next fastest way tofunnel traffic to your site. When used incorrectly, pop-upwindows create an annoying distraction for web surfers. Makesure your pop-up windows are relevant to exactly what visitorscame to your site for in the first place! My experiments have shown that a "pop-under" works best. This iswhere your website pops behind the other person's page. Go tohttp://www.7dayebook.com for an example. You'll see my otherebook, "eBook Secrets Exposed," pop *under* the 7 Day eBook site. When the visitor is finished viewing the main page and closesit... your page is right there! TIP: For maximum sales, make sure that your page is closelyrelated to the page that is referring traffic to you. 3. Link Trades The next way to funnel traffic from other sites is using"Reciprocal Links" - which is a fancy way of saying tradinglinks with someone. Make sure you negotiate a high profile spotfor your link on the other person's site. Creativity is key when negotiating with other websites to steersome or all of their traffic your way. Show them how sending youtraffic will make them money through affiliate commissions, howtheir readers will appreciate being introduced to new andvaluable products (yours), or how you can open a new stream ofincome for them by paying them a few cents for every uniquevisitor they refer to you. They win by making extra money and making their customers happy.You win by attracting traffic to your site that is focused andhighly targeted to your offers. Creating win-win scenarios like these will cause people to jumpat the chance to work with you and send you all the "OPT" youcan handle. =============================================== Jim Edwards &David Garfinkel are co-authors of the NEW "eBook SecretsExposed": How to Make MASSIVE Amounts of Money - In Record Time- With Your Own eBook! WHY are some people getting positivelyRICH selling ebooks? Click Here Now ==>http://hop.clickbank.net/?iknowhow/ebksecrets
About the author:Jim is a syndicated newspaper columnist.
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